BICON AG

One site for four infrastructure services

BICON AG is a nationwide German general contractor specialising in broadband rollout and complex infrastructure projects. The website needed to make a broad technical portfolio understandable for municipalities, network operators, planners and partners.

A service-led information architecture connects broadband, civil, structural and rail construction with project references, group companies, locations, news and careers. Each journey gives technical audiences a direct route from capability to evidence and enquiry.

Deep navy, signal red, large typography and network graphics keep the construction services and CEMS Fiber content visually consistent.

Complex expertise, one clear system

The page structure makes specialist capabilities easier to scan. Consistent calls to action help municipalities, network operators, planners and partners find the right service without losing the detail expected from a technical contractor.

• Dedicated journeys for broadband, civil, structural and rail construction.
• Proof points for 250+ construction projects, 18+ years of experience and 35+ active projects.
• References and news that keep current delivery visible.
• A connected group architecture for BICON Construction, Technologies and Rental.
• German and English content paths for national and international audiences.

A separate route for CEMS Fiber

CEMS Fiber® has its own focused product journey within the wider corporate system. Problem-and-solution storytelling, an explainer video and an interactive technical brochure make a complex installation method easier to grasp.

The page presents the product claims of up to four times faster rollout and up to 90% CO₂ savings, then guides operators, planners, construction companies and municipalities to a tailored information request.