Clutch rating
5.0Public client feedback, not a private testimonial deck.About Us
OSH Boutique is a London ecommerce product agency for sharper Shopify stores, owned mobile channels and digital products built with taste, speed and ownership.
Operating proof
A small studio with numbers you can check
Before a call, buyers can read the work, the reviews and the scope. This is the short version: who trusts us, how long we have been building and what we actually ship.
Selected case: Hanno StockholmWeb craft since
2016Years spent designing, building and shipping digital products.Core offers
4Shopify, mobile apps, web products and credibility websites.London based
UKFounder-led delivery from London with senior specialists around it.ShopifyMobile appsWeb productsQA
Founder-led quality
Founder-built, close to work
OSH Boutique started with Dan Doroshev working as a solo designer and developer. The agency grew because demand for that level of care became too high to keep delivering alone.
Since 2016, Dan has worked across web design, front-end development and ecommerce product execution. The obsession has stayed the same: digital products that look considered, feel fast and make the brand easier to believe.
Today, Dan stays close to sales, strategy, QA and delivery control, while OSH brings in senior specialists from strong technology backgrounds to keep the boutique model at a high standard.
- Dan Doroshev, Founder
- Web design and development since 2016
- Personally involved in sales, strategy, QA and delivery control
- Boutique team with senior technology talent
Who we are for
Digital quality drives the sale
OSH is useful when the site, app or interface has to carry more than visuals. It needs to make a buyer understand, trust and act.
Premium product needs trust
Pressure
The product is strong, but the site does not explain value fast enough.
OSH response
Sharper PDPs, brand proof, cleaner mobile buying routes and CMS control.
Owned channel needs repeat use
Pressure
The team wants customers to come back without depending only on ads or email.
OSH response
Mobile app storefronts, launch flows, push logic and retention surfaces.
Complex offer needs clarity
Pressure
The buyer has to understand the offer before checkout, booking or enquiry.
OSH response
Message structure, product interface design, proof blocks and front-end execution.
Best fit
Founder-led or senior teams with a real offer, a visible standard and a reason to improve the buying experience now.
How we think
Not the biggest agency. By design.
OSH helps brands where details change the commercial outcome: brand weight, buying behaviour, page speed, retention, CMS control and the production decisions that make a product easier to trust and buy.
Commercial taste before decoration
We care about how the product feels, but every visual decision has to make the offer clearer, the journey faster or the brand easier to trust.
Founder-led ownership
Dan stays close to strategy, QA and delivery control, so the standard promised in the first conversation is protected all the way to launch.
Systems over one‑off pages
We build storefronts, apps and interfaces as reusable operating systems: components, states, CMS logic, analytics and handover included.
Fast communication, clean delivery
Weekly demos, direct communication and tight QA keep momentum high without turning the project into theatre.
What we ship
Digital products that work
We turn the commercial problem into a storefront, mobile app or interface with the structure, QA and handover needed to keep it useful after launch.
OutputStorefronts, apps and product interfaces that can be operated
The work is not handed over as a static design. It leaves as a live system with content control, reusable parts, measured speed and the buying details checked.
ShopifyMobile appsWeb productsQA
Brand layer
Positioning, proof blocks, page hierarchy and visual direction that make the offer easier to trust.
Buying layer
Shopify PDPs, collection logic, mobile journeys, cart friction checks and checkout support.
Retention layer
Mobile app storefronts, push flows, launch drops and owned channels that bring customers back.
Systems layer
CMS structure, reusable components, Core Web Vitals, QA notes and handover for the team.
Why clients come to us
Sells, loads, lasts
Across Shopify, mobile app and credibility-led web projects, OSH has helped brands such as Hanno Stockholm, Fox & Vamp, De Savary London, Rezt and Mentality turn stronger product thinking into sharper digital experiences.
Commerce UX
Premium storefronts for brands where the product has to look considered and buy quickly.
Owned retention
Mobile app builds shaped around repeat purchase, push flows and faster customer return.
Product clarity
Customer-facing tools and company sites that make complex offers easier to understand.
Operating rhythm
DiagnoseDesignBuildSharpen
Every engagement is kept close to the commercial problem: what must be believed, what must be easier, what must be faster and what needs to keep improving after launch.