DTC bedding storefront
A premium sleep brand needed a calm storefront that could make product benefits, comfort cues and collection navigation easier to understand.
The brand needed an editorial feel that still kept collection browsing and product selection direct.
Collection-led navigation, product education modules and responsive imagery organise the journey around the range.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementRezt is a Scandinavian sleep and wellbeing brand inspired by constellations, quiet nights and small rituals of rest. The storefront needed to feel calm while keeping product choice and purchase routes direct.
Each collection has its own world: Aurora, Nebula, Orion and Polaris. OSH used that structure to organise the product story, support comparison and keep the path to purchase clear.
The project delivered a custom Shopify storefront with collection-led browsing, product education modules and content sections built around Rezt's night-sky identity.
Delivered a custom Shopify Liquid theme that reflects Rezt’s “night-sky” identity and sensory, minimal aestheticBuilt a flexible content structure for collections, long-form storytelling, and brand universe pagesImproved store speed and perceived performance through front-end optimisation and lean implementationEnhanced mobile-first shopping UX to keep the journey calm, clear, and conversion-friendly
