Made-to-order Shopify experience
A made-to-order fine jewellery brand needed a storefront that could explain craftsmanship, ring styles and trust signals before a high-consideration purchase.
A made-to-order jewellery store needs detailed imagery and enough information for customers to compare styles before buying.
Collection and product templates pair product detail with reusable content sections for an evolving made-to-order range.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementHanno Stockholm makes engagement rings, wedding rings and fine jewellery by hand in its Stockholm atelier. Shoppers need enough detail to compare styles and materials before committing to a made-to-order piece.
OSH built the Shopify journey around ring education, product storytelling and collection browsing, with reusable sections for an evolving made-to-order range.
The project delivered a custom Shopify storefront with ring education, collection structure and product-page templates suited to a made-to-order jewellery business.
Decreased the total cost of ownership by more than 3xImproved the platform performance by 2.5xImproved the foundation for future campaigns, content updates and international growth.Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.
