High-performance Shopify build
A Chelsea salon and haircare brand needed the site to carry two jobs at once: explain premium extension expertise and make product buying feel direct on mobile.
A media-heavy beauty storefront needed product imagery and video to support the experience without obscuring the shopping path.
Lean Shopify sections, responsive assets and lazy-loaded media support a direct route from product education to purchase.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementFox & Vamp brings together a Chelsea hair extension salon, haircare products and specialist advice. The site needed to explain that connection without making the customer choose between salon authority and product shopping.
OSH built a Shopify storefront that brings services, products and education into one route, so shoppers can understand the offer before selecting a treatment or product.
The project delivered a custom Shopify storefront connecting salon services, haircare products and product education in one customer journey.
Experience Strategy: Synced UX insights with brand storytelling, ensuring the online store reflected Fox & Vamp’s premium identity.Custom Shopify Development: Implemented a fully customised theme built with Shopify Liquid, prioritising performance and flexibility.Store Speed Improvement: Optimised images, code, and loading strategies to enhance performance without sacrificing design or functionality.By aligning branding with technical excellence, we helped Fox & Vamp deliver:
A refined online experience that mirrors their in-salon luxury aestheticIncreased engagement and lower friction in user journeysStronger performance metrics and smoother storefront experiencesThe collaboration connected premium visual direction with practical storefront performance, giving Fox & Vamp a clearer haircare and beauty commerce experience.
