Fox & Vamp

Uncompromising quality that elevate every aspect of haircare and beauty.

Fox & Vamp is a luxury hair extension salon and beauty brand rooted in expert craftsmanship and a deep understanding of hair health. Founded with the mission of empowering individuals through confidence-boosting transformations, Fox & Vamp combines high-end services with a curated range of hair solutions designed specifically for extension wearers and natural hair alike.

Fox & Vamp is widely recognised as a leader in hair extensions and care, blending salon expertise with science-backed formulas to create products that respect both extensions and natural hair. Their offerings range from premium extensions to advanced treatments and accessories, all designed to help clients achieve beautiful, long-lasting results.

Beyond its product line, the brand also represents a luxury salon experience, where personalised consultations and precision techniques are at the core of every appointment. Fox & Vamp’s ethos reflects confidence, comfort, and timeless elegance.

Remarkable results

At OSH boutique we partnered with Fox & Vamp to elevate their digital presence through a bespoke Shopify build tailored to their brand vision. Our work focused on:

• Experience Strategy: Synced UX insights with brand storytelling, ensuring the online store reflected Fox & Vamp’s premium identity.
• Custom Shopify Development: Implemented a fully customised theme built with Shopify Liquid, prioritising performance and flexibility.
• Store Speed Improvement: Optimised images, code, and loading strategies to enhance performance without sacrificing design or functionality.

By aligning branding with technical excellence, we helped Fox & Vamp deliver:

• A refined online experience that mirrors their in-salon luxury aesthetic
• Increased engagement and lower friction in user journeys
• Stronger performance metrics and smoother storefront experiences

The collaboration emphasised both form and function, reinforcing Fox & Vamp’s position as an elevated haircare and beauty destination.