Luxury commerce rebuild
A luxury outerwear brand needed a sharper ecommerce presence for a renamed brand, with stronger imagery and a cleaner route from collection browsing to purchase.
The relaunch needed the new name, collection structure and product story to work together across the storefront.
Custom Shopify sections and collection modules give the team a consistent way to present the new brand and range.
Experience StrategyFront-end Shopify Liquid BuildStore Speed Improvementde Savary London is a luxury outerwear brand built around craftsmanship, considered materials and a restrained visual language.
Formerly Jane & Tash, the brand needed a storefront for its new name, with product pages and collection routes that could carry the story through to purchase.
The launch delivered a custom Shopify storefront with updated brand presentation, collection and product-page templates, plus merchandising controls for the new brand.
Decreased the total cost of ownership by more than 3xImproved the platform performance by 2.5xImproved the foundation for future campaigns, content updates and international growth.Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.
