Project London

A creative studio built on culture, craft, and clarity.

Project London is a multidisciplinary creative studio operating at the intersection of fashion, culture, and digital design. Founded by Leon-Anthony Smith, the studio collaborates with forward-thinking brands and individuals to craft meaningful visual identities, campaigns, and digital experiences rooted in authenticity and intention.

With a strong focus on storytelling and precision, Project London approaches each project as a cultural artifact — balancing aesthetics with purpose, and creativity with structure. The studio’s work reflects a deep understanding of contemporary fashion, subculture, and brand expression in the digital age.

Remarkable results

Our collaboration with Project London focused on translating the studio’s creative vision into a high-performance digital platform. The result is a WordPress-based website that supports storytelling, scales with content, and delivers a refined experience across devices.

• Delivered a fully custom WordPress theme aligned with the studio’s visual identity
• Improved site performance and load times through front-end optimisation
• Created a flexible content structure to support ongoing editorial and portfolio growth
• Ensured a seamless experience across desktop and mobile, reflecting the studio’s premium positioning