NBA

Sophistication, individuality, and uncompromising quality.

NBA is a luxury outerwear brand distinguished by its craftsmanship and timeless design. Each piece, made from the finest fabrics with impeccable attention to detail, captures a quiet elegance and artistry, elevating everyday style into something truly refined.

Formerly known as Jane & Tash, meet our newly launched elevated look and name, NBA. Whilst our essence remains the same, this rebranding marks an exciting chapter in our ongoing story.

Remarkable results

The collaborative efforts between NBA and Osh boutique yielded remarkable results, setting new industry standards and driving business growth:

• Decreased the total cost of ownership by more than 3x
• Improved the platform performance by 2.5x
• Expanded market reach: NBA successfully operates in 11 active markets, catering to diverse audiences across 7 languages and 4 currencies.
• Enhanced customer engagement: NBA attracted over hundreds of thousands of  customers, processed more than 150,000 orders, and migrated  their thousands of  active subscriptions, showcasing the success of its innovative strategies and enhanced user experience.