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Mentality

Project

Published mobile app channel

Project Type

CROSS PLATFORM MOBILE APP DEVELOPMENT

URL

App Store Link

Year

2024

Project facts

A community-led fitness brand needed a branded mobile app channel for repeat engagement, content access and owned retention.

Stack
  • React Native
  • Shopify API
  • Mobile app
  • Push-ready flows

Build consideration

Product drops and editorial content needed an owned mobile destination for repeat visits.

How the site was structured

The app connects content, product flows and Shopify commerce in one branded mobile experience.

Scope in practice

  • iOS and Android app build
  • Shopify commerce integration
  • App navigation and product flows
  • Store submission support

Focus

  • case imageExperience Strategy
  • case imageCross Platform Mobile App
  • case imageShopify API Integration
  • case imageApp Speed Improvement

A mobile channel for drops, content and repeat visits

Mentality needed an owned iOS and Android space for product drops, editorial content and daily reminders, rather than relying only on the storefront and social channels.

OSH built a cross-platform app connected to Shopify, with navigation and product flows designed for repeat access to content and commerce.

Mentality

"Working with Osh boutique was a pleasure. Towards the end of our engagement, tensions were high for bug fix requests. Highly recommend."

Client feedback

MentalityMentality

Project impact

The project delivered a branded mobile app with Shopify commerce integration, app navigation and a direct route to drops, products and content.

  • case imageDecreased the total cost of ownership by more than 3x
  • case imageImproved the platform performance by 2.5x
  • case imageImproved the foundation for future campaigns, content updates and international growth.
  • case imageCreated a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.