Product storytelling build
A pet care brand needed a Shopify storefront that could make ingredient clarity, product benefits and care routines easier to understand.
Dog owners needed an easy way to understand ingredients, product benefits and everyday care guidance.
Benefit-led product pages and reusable content sections organise information around products and care routines.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementFurest Pet makes dog care products built around ingredients and everyday routines. The site needed to explain what each product is for and how it fits into a dog's care.
OSH created product and content templates that place ingredients, benefits and care guidance beside clear purchase routes.
The project delivered a custom Shopify storefront with benefit-led product pages, focused navigation and reusable content sections for education and campaigns.
Decreased the total cost of ownership by more than 3xImproved the platform performance by 2.5xImproved the foundation for future campaigns, content updates and international growth.Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.
