Mason's Meats

Proper food. Just beef and salt — that’s it.

Mason’s Meats is a premium grass-fed meat snack brand built around one simple idea: the best food doesn’t need a long ingredients list. Handmade in small batches on the Neville Estate in Eridge Park, every cut is crafted using only premium grass-fed beef and pure Anglesey sea salt — with absolutely zero sugar.

From sourcing to process, the brand is rooted in craft and consistency. Mason’s Meats is committed to regenerative, environmentally responsible farming, and continues developing limited-edition batches produced from cattle sourced from one specific farm at a time — keeping quality, traceability, and taste at the centre of everything.

Remarkable results

Our collaboration with Mason’s Meats focused on translating a bold, minimal-ingredient philosophy into a fast, conversion-focused Shopify experience — built to scale content, product drops, and storytelling without sacrificing performance.

• Built a custom Shopify Liquid theme aligned with the brand’s minimal, “proper food” positioning
• Improved store speed and perceived performance through front-end optimisation and lean implementation
• Created a clean product and content structure to support education-led storytelling and long-form brand content
• Enhanced mobile shopping flow to reduce friction and keep the buying experience as simple as the ingredients