Live Shopify rebuild
A food ecommerce brand needed a Shopify storefront that could make the product story, appetite cues and purchase path clear.
The storefront needed to make the product, ingredients and buying path clear from the first visit.
Product, collection and content modules give the team clear places to explain the range and publish campaigns.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementBeefa makes beef snacks for people who want a filling option without a long ingredient list or added sugar. The storefront had to explain that in seconds, before a visitor reached the product grid.
OSH built the site around product benefits, ingredients and simple product selection, with reusable Shopify sections for launches and campaigns.
The project delivered a custom Shopify theme with product, collection and content modules that give the team a clear way to explain the range and publish campaign material.
Decreased the total cost of ownership by more than 3xImproved the platform performance by 2.5xImproved the foundation for future campaigns, content updates and international growth.Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.
