Skincare Shopify launch
A skincare brand needed a Shopify storefront built around gentle routines, product education and inclusive browsing.
The store needed enough routine and product information for skincare shoppers to choose with confidence.
Routine-led browsing, reusable content blocks and product education modules organise the storefront around skincare needs.
Experience StrategyFront-end Shopify Liquid BuildStore Speed ImprovementGently Radiant Skin is a skincare brand focused on everyday concerns including uneven tone, dark spots and early signs of ageing. The site needed to make product choice and routine building easy to understand.
OSH structured the storefront around routines, product information and a buying path that works across skin types and tones.
The project delivered a custom Shopify storefront with routine-led browsing, product education modules and a structure the team can use for future launches.
Delivered a custom Shopify Liquid theme aligned with the brand’s calm, clinical toneImproved store speed and perceived performance through front-end optimisation and lean implementationBuilt a clear content structure for education-first storytelling: benefits, routines, and ingredient-led trustEnhanced mobile shopping UX to reduce friction and increase confidence at key decision points
