Natural beauty Shopify build
A natural beauty brand needed a Shopify storefront that could support product trust, ingredient education and cleaner buying journeys.
Lash adhesive shoppers needed clear ingredient and product-use information before choosing a product.
Ingredient information, product education and Shopify sections structure the path from range discovery to purchase.
Experience StrategyUX/UI DesignFront-end Shopify Liquid BuildStore Speed ImprovementTrue Glue is a Canadian, cruelty-free lash adhesive brand founded around a preference for more considered product ingredients.
The storefront needed to give shoppers clear information about ingredients, product use and the range before they chose an adhesive.
The project delivered a custom Shopify storefront with ingredient information, product education and a clear path from range discovery to purchase.
Decreased the total cost of ownership by more than 3xImproved the platform performance by 2.5xImproved the foundation for future campaigns, content updates and international growth.Created a cleaner customer journey with stronger merchandising, faster interactions and easier day-to-day management.
